Crafted without compromise

Founders of White Rabbit standing outside their original pub in Oxford.

A little bit about us

White Rabbit was founded on the belief that no one should have to compromise on good food. With an Italian chef as co-founder, we’ve used traditional family recipes and the very best ingredients to create gluten free dishes inspired by Italian classics. We’ve even built our own bespoke gluten free bakery to deliver on our promise to you. Our food is made without gluten, but always with love.

Our Story

NO COMPROMISE.

Our Mission

An image showing a delicious banquet of freshly prepared White Rabbit gluten free pizzas and doughballs, underneath two glasses of red wine being held to toast their feast.

Image showing White Rabbit's delicious gluten free pizza, made with an authentic recipe adapted for inclusivity. Also pictured are the fresh vine ripened tomatoes that go into it.

Image showing an elegant lunch spread, containing White Rabbit's delicious yet gluten free Tiramisu. It is available for purchase at most UK supermarkets.

Our values

Food obsessed

We craft delicious gluten free Italian food from high quality ingredients

Community led

Our growth is driven both for and by you

Disruptors

A team of true innovators

Restaurant quality from
our table to yours

We’re passionate that everyone should be able to enjoy compromise free Italian food, whether that’s at home or in a restaurant. So, we’ve created an award-winning food service range to ensure that top quality gluten free options are available across the country.

Learn more